DIAMONDS

Gemima unearths all the options, so you don’t have to.

A Natural Obsession

Gemima believes women are like diamonds. No two are the same. Our job is to source a stone as exceptional as the one wearing it. From Art Deco old cuts to perfectly proportioned ovals, champagne diamonds to rose-tinted rarities, each remarkable on their own, and of course any would make a beautiful addition to a jewellery connoisseur’s collection, but what makes Gemima's service so personal is her perfectionist eye and determination to leave no stone unturned. Until, quite simply, you say, “That’s the one.”

Private natural diamond and gemstone sourcing in London. A GIA Graduate Gemologist with a particularly uncompromising eye, Gemima personally curates exceptional stones for clients around the world.

“I’ve always believed the future of Diamonds is about curation, not contributing to the noise.”

Gemima works exclusively by appointment, wherever in the world you may be. There's always an invitation to her Mayfair lounge, or another discreet destination. Her rule is simple: to do diamonds differently. To cut through the noise of the industry, eliminate the endless options and present only the very best diamonds in your chosen category. A selection curated, tested and approved, for your eyes only.

For Your Eyes Only.

A Solitaire Engagement Ring, cascading diamond waterfall necklace, classic diamond studs, a showstopper cocktail ring or even gents diamond cufflinks; whatever you have in mind, every stone must meet Gemima’s exacting standards, and then some.

A Gems’ Diamond Rules.

Anything is possible. You just need to know the right person to ask…

BEGIN YOUR PRIVATE SEARCH

  • “I went into this knowing absolutely nothing about diamonds and came out feeling like a bit of an expert! Gemima was brilliant from start to finish. She made the whole thing really fun, never made me feel stupid for asking questions and somehow managed to design exactly what I had in my head. My fiancée is obsessed with her ring.”

    ~ Jake from Kent

  • “I'd been to a few engagement ring shops around London and honestly found the whole thing a bit overwhelming. A friend put me in touch with Gemima and it was a completely different experience. We had a laugh, she found me an amazing natural diamond and the ring is absolutely perfect. Wish I'd found her sooner!”

    ~ Alex From Clapham

  • “My girlfriend had very specific ideas about what she wanted (understatement of the year) and sent me Gemima's instagram. Gemima somehow understood the ticklist, including the bits I was terrible at explaining. She was so patient, had some brilliant ideas and genuinely cared about getting every detail right. Safe to say the ring was a hit. And she said yes!”

    ~ George from Sussex

  • "Gemima was recommended to me by a friend and I couldn't have been happier. She actually talked me out of a more expensive stone because she thought another one was better. That pretty much tells you everything you need to know about her.”

    ~ Jack from Wimbledon